The Macy’s Thanksgiving Day Parade has been on the upswing in the post-pandemic streaming era, and this year was no exception. The holiday staple for NBC and its streaming sibling Peacock reached a record 31.3 million viewers on Thursday as Americans took in the annual Thanksgiving holiday with a dollop of TV tradition. The 98th […]
Macy’s Thanksgiving Day Parade Viewership Tops 31 Million on NBC and Peacock
Nov 29, 2024 | 7:32 PM