Who said kids weren’t interested in movies anymore? According to the National Association of Theatre Owners’ new report “The Strength of Theatrical Moviegoing,” Gen Z remains enthusiastic about movies: among 10-24 year-olds, going to see a movie on opening weekend was the #1 preferred activity, regardless of time and money. The report looks at several […]
NATO Report Goes Beyond Box Office to Assess Strength of Theatrical Exhibition
Dec 18, 2024 | 6:50 PM