Advertisers who want to know how many people Nielsen counted watching “60 Minutes” or “Yellowstone” on TV networks owned by Paramount Global may have to work a little harder to understand what all the information means. In a memo sent Friday to executives at major ad-buying agencies, John Halley, president of Paramount’s ad sales efforts, […]
Nielsen Makes Paramount Data Less Easy to Analyze As Measurement Fight Continues
Dec 20, 2024 | 4:07 PM